Legend has it that Miniprix is the most popular off-price concept in Romania since 1999.

Their mission is to change beauty standards in the fashion industry and inspire everyone the courage to tell the real story of their own beauty. They sell a variety of well-known international or less-known local brands in an unique blend, allowing them to focus on offering an experience of variety and treasure hunt. They sell apparel, shoes, accessories for ladies, men and children. They run stores in Bucharest since 1999 and are proud to be one of the city “urban legends”. Since 2009 they also run a successful e-commerce site miniprix.ro delivering a “value for money” shopping experience all around Romania by using the most innovative technologies of the moment and a state of the art own logistic and fulfilment centre. They have a beautiful, passionate team of over 250 people team and an unique organisational culture based on a family business model. They value sustainability in business, the balanced professional and personal life and we cherish the local communities that we belong to.

“enAscend undertakes its role with a vision and passion that goes beyond the narrow mission of human resources. Moreover enAscend  is proactive and focuses on an integrated approach that reflects a deep sense of commitment on achieving the clients business objectives in both short and long term time frames. It is a pleasure to work with enAscend in relation to our people needs and projects as they offer substantial strategic value that is critical for growth and organization development.”

Ana Maria Cristina
CEO & Owner

Note: All information about MiniPrix is based on publicly available sources.